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One of the most intriguing forms of publicity for large corporations has been YouTube ads. Although you may already have a beautiful website, employ SEO tactics, and engage in pay-per-click (PPC) advertising, YouTube offers many advantages you should pay attention to.

 

To help you create the most effective ads on YouTube, we’ll discuss the advantages of YouTube advertising, YouTube advertising statistics, and the proper YouTube video ad specs in this article. This article is for you whether you’re ready to advertise on YouTube or still debating it.

 

One of the best strategic decisions  is to use YouTube advertising. Discover why by reading about the advantages of YouTube advertising below.

1. YouTube marketing is economical

If you’re familiar with PPC advertising, you already know it’s a very economical tactic. If PPC is unfamiliar to you, it’s simple to comprehend why it’s profitable because you only pay when someone clicks your advertisement. Additionally, you can decide exactly how much you want to pay each time someone clicks. Because of these two factors, you’ll spend wisely on PPC advertisements and save money on unused advertising space.

 

Why, then, are we discussing PPC advertisements on a page about YouTube advertising?

YouTube advertising uses a similar PPC model, making it very affordable.

 

2. YouTube advertising is highly targeted

A successful campaign depends on precise targeting, and YouTube ads allow you to get very specific about who you are trying to reach.

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Your audience can be targeted by:

 

  • Target users based on their location, age, gender, parental status, and other demographic information.
  • Topics: Speak with people based on their interests.
  • Customer Match: By utilizing first-party online and offline data, you can reconnect with clients who have previously expressed interest in your business.
  • Similar Audiences: By using Customer Match data to identify similar users to those who typically respond to your ads, you can target users who share their interests.
  • Target viewers who have previously interacted with your videos or YouTube advertisements.
  • Target your affinity audience, which consists of users with a keen interest in topics associated with your company.
  • With the help of custom affinity audiences, you can target users more precisely by finding a group with a very narrow range of brand-related interests.
  • Target your in-market audience by promoting to people looking for your goods or services. 
  • Life events: Focus on users who have recently experienced certain life events. Milestones in a person’s life include moving, getting married, and having a child.
  • Depending on the kinds of products you’re trying to sell, you can target a specific group of users or more general groups with YouTube’s targeting options.

3. YouTube video advertising helps you engage your audience.

Do commercials or newspaper inserts make you feel more emotionally connected to a company?

 

Since they see a brand in action, most people would say that watching a commercial made them feel more connected. They can relate to the brand’s faces, better understand the company’s philosophy, and learn how a product or service operates.

 

Additionally, YouTube video ads allow you to directly engage your audience by turning the camera on yourself.

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Remember that many different YouTube ad formats are available, including bumper ads, YouTube Shorts ads, and more. However, when used properly, each format can help you connect with your audience.

4. YouTube advertising metrics are easy to calculate

Any marketing campaign you run is a good use of time if you track its success. You will only know how to improve if you understand how a campaign does.

 

In light of this, you must evaluate your YouTube marketing strategy, and the platform simplifies this process.

Select “Analytics” from the tabs on your YouTube account.

There, you can discover more about your viewers and the performance of each video.

Visit your Google Ads account if you want to keep track of the views, costs, and budget information for your YouTube advertisements. You can also place ad campaign through https://www.buyyoutubesubscribers.in/

5. YouTube advertising yields quick outcomes

Given that YouTube has over 2 billion monthly users, it’s understandable why results appear so quickly.

More people seeing your ads will eventually result in more clicks, website traffic, and sales.

YouTube has a great user base, which makes it a fantastic advertising platform where you’ll get results quickly.

For instance, if you only send emails to 10 subscribers, it will take much longer to see results. So, only ten users see your advertisement. Of course, email subscriber lists frequently have many more people on them than just 10, making email a successful marketing tactic.

However, YouTube promises quick results because it has a large user base and more users interested in your brand.

6. YouTube advertising puts billions in front of you

Think about the difference between handing out flyers to onlookers outside your neighbourhood shop in a small town. Due to the low number of people who pass your store in an afternoon, you might be lucky to distribute 20 flyers.

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Because it has such a large user base, YouTube offers small and enterprise businesses the chance to reach more interested users than ever before. (More than 2 billion users, to be exact).

You need 2 billion email subscribers or 2 billion Facebook followers (where you also run ads) to get your ads in front of more people than you would with other methods. This is true even if you choose to target an audience specifically.

A few figures on YouTube advertising to complete the pitch

Perhaps YouTube advertising statistics will persuade you that it’s one of the best ways to market your company online if you’re still unsure about the advantages of YouTube advertising.

 

  • After Google, YouTube receives the second-highest volume of traffic.
  • In 2019, YouTube generated $4.96 billion in advertising revenue.
  • On mobile, YouTube reaches more people ages 18 to 49 than any broadcast or cable network.
  • Online video platforms are preferred by 6 of 10 users over live TV.
  • According to 78.8% of marketers, YouTube is the most successful platform for video marketing.
  • In 77% of studies, YouTube offers a better return on investment (ROI) than television commercials at the current spending levels.
  • 70% of consumers say they’re interested in learning more about brands they see on YouTube.
  • 59% of executives say watching a video is preferable to reading text.

There is no chance of neglecting or suspecting the benefits of YouTube ads. So YouTube ads work, and you should try and avail its benefits.

 

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